An Analogy to explain MDM: Business perspective (Ashraf Mohammed)

MDM is a strategic and foundational initiative to support mission critical business operations by offering uniform and trusted data across the enterprise. It enables enterprises to decrease costs, increase efficiency in operations, improve customer satisfaction, increase customer retention, allows targeted marketing campaigns to capitalize on upsell, cross sell and bundling options, ensure complian1ce with government and other regulatory authorities and so forth.

Accurate data, endless possibilities
Enterprise Technology Solutions, LLC
* MDM empowers business in making correct decisions based on accurate data
* MDM improves business operation by ensuring availability of uniform, trusted data across the
enterprise.
* Provides business a 360 degree view of key master data like Product, Customer, Contracts etc.
* MDM leverages key business domains such as
* Customer Relationship Management (CRM)
* Enterprise Resource Planning(ERP)
* Item and Inventory Management
* Order Management
* Supply chain
* Manufacturing
* Human Resource

An Analogy to explain MDM:
Imagine there are 10 persons in a room. 1 American, 1 Japanese,1 German, 1 Indian, 1 Chinese,1 Greek, 1 Italian , 1 Mexican, 1 Ethiopian and 1 French. Imagine each of these persons speaks and understands only one language- their own. Having these ten individuals in 1 room trying to communicate with each other in their own language, to solve a complex business problem is impossible. Now imagine, you add to this room just 1 INTERPRETER who is a certified language expert in each of these 10 languages. Suddenly, the idea of the 10 foreigners working together to achieve a common goal is very possible and as easy as pie. The Interpreter stands in the middle and translates, orchestrates and moderates the conversation in the entire room and soon the mission is accomplished. In this analogy - Cloud MDM is the certified interpreter and the different IT systems and applications in the various divisions of an enterprise are the 10 foreigners. The image below illustrates this.

MDM is a centralized application that delivers pristine enterprise master data. This enables management to make accurate and quick business decisions based on data that they can trust. MDM provides a 360 degree, consolidated view of a customer or product, across an enterprise in real & nearreal time to the subscribing systems in support of their business processes. It is backed by governance and rich data services that perform data cleansing, enhancement, cross referencing, matching, deduplication, hierarchy management, security and synchronization across enterprise applications. MDM provides the foundation for implementing system process flow. Examples of Master data include Customer, Product, Vendor, Employee and so forth.

To leave your questions, comments or enquiries please write to me at ashraf@etsondemand.com.
Please visit: http://www.etsondemand.com

Ashraf Mohammed is a TOGAF and IBM Master Certified Information Architect specializing in MDM - Master Data Management. He has been written many articles on Enterprise Master Data Management, Business Integration Solutions, Customer A2Z and so on. For further information, please log on to: http://www.etsondemand.com .

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